Advertising

Tips and guidelines for advertisers

Advertising Guides

Do's and Don'ts of Affiliate Marketing

DO's:

DO change banners often. DO test different landing pages. DO test various GEOs. DO A/B test - test different combinations of images, headlines and brand names (for native and push), landing pages. DO use images that match the landing page and the offer. DO test several verticals, don't stick just with one. DO split test the same offer from at least 2 affiliate networks. DO go for quality leads at the beginning so you can get pay bumps. DO use tracking tool and S2S . DO use dynamic parameters provided by networks. DO optimize via ad spot. DO use frequency capping - don’t overload users with same creative. Set frequency capping 1 if you use multiple creatives (at least 4-5), or 2-3 if you use less than 4 creatives. DO test different traffic types – various banner sizes, popunders, native ads, push ... DO use emojis and macros for native ads and push notifications. DO optimize LP loading speeds below 500ms, especially in mobile. DO compile a blacklist in case you buy RON traffic. DO create a whitelist with the top performing ad spots DO test Tier 2 and Tier 3 GEOs. DO get proper translations for your landing pages, banners and texts. DO use prelanders DO get accounts at all the major traffic sources. DO build trust with your networks, both traffic and affiliate. DO expect to face huge competition and loose money at first. DO test high vs low bids. High bids usually bring better traffic. DO use CPM bidding instead of CPC wherever possible. DO use dynamic CPM. DO create separate campaigns for different sites. There is enough large sites in so it is a good idea to approach them separately. DO know your competitors.

DON'Ts:

DO know your competitors. DON'Ts: DON'T expect to make money if you don't invest. Get a good server, get a CDN, get good tracking tool. DON'T mix mobile/tablet/desktop traffic. Make separate campaigns for each. DON'T mix wifi and carrier traffic – bids will be very different. DON'T send carrier traffic to dating offers, there is better use for it. DON'T ask for pay bumps after 10 leads. DON'T expect to make money if you just copy everything. DON'T make premature decisions, wait for significant data samples. DON'T buy RON in large networks if you have no experience, especially in large GEOs. DON'T be afraid to test a lot, sometimes you need to swap dozens of banners to find one that works. DON'T be sad when you get kicked from an offer, this happens all the time even to the pros. DON'T think all networks have the same traffic quality. You need to test them all at some point. DON'T think higher payouts per lead mean more profit for you, sometimes the low paying ones convert X-times better. DON'T push saturated offers, search for new ones. DON'T run in all GEOs, pick 2-3 that suit you best and focus on those. DON'T mix several GEOs in one campaign - it's harder to optimize that way. DON'T use fixed bids if you can use dynamic bidding.

Insights for the spotless start

How can I create a campaign?

What budget should I start with?

Who takes care of my campaigns?

Do you have any tips to optimize my campaigns?

Krackle Ads Creative Rules

Ads Policies

Why was my campaign rejected?

You can find the rejection reason in your campaign settings or in e-mail inbox.

The most common reasons for rejection:

Broken image. Wrong format, size, or the image is not displayed on the platform.
Broken website. We can not open it according to the set target.
Creative or landing page have a fake virus alert.
Website contains virus or malware. It's strongly prohibited.
iFrame banner opens in the same window. It must opens in a NEW window.
Website contains inappropriate content, like drugs, illegal activities, violence, Incest, bestiality or underage persons.
There is an auto download content, automatically play audio on Popunder ads.
Website contains a code, that automatically initiates calls, messages or subscriptions.
Intellectual Property Infringement.
The ad creative does not match the content of the landing page.
Traffic redirection. Please send traffic directly to the offer.

🔰 Please review our guidance for advertisements.

Keep in mind that our compliance department constantly monitor the quality of advertising, so there is no point in trying to cheat. You risk being blocked without the right to a refund. Krackle Ads clients agree to the Terms and Conditions and accept legal liability for any advertising material used on our platform.

What are your Advertising Guidelines?

How does the flagging system work?

How long does it take for a campaign to be approved?

What campaign changes need to be re-approved by compliance?

Google’s Misleading Ad Restriction: Advertiser Guide

Ad Formats

Banner Ads

Banner types:

Image (Static or GIF)

It could be a classic static or animated (GIF) banner.

Video banner

Captivate viewers with a compelling video banner (max 30 seconds, 4MB).

HTML5

Interactive banner (trusted partners only).

Iframe

Trusted partners only.

The banner sizes we have are:

300×250
300×100
900×250
315×300
728×90

Requirements:

Weight: up to 4 MB

Bit Rate: 8 MBit/s

Length: up to 30 sec

Format: MP4, AVI, MOV, JPG, JPEG, PNG, GIF

The video resolution depends on the banner size.

HTML5 banner requirements

It must contain a non-empty index.html file
There should be no executable files
There should be no suspicious files like .py, .sh, .rb, .php, etc.
Archive size should not exceed 4MB.

Iframe banner requirements

The total size of the content loaded within the iframe should ideally be kept as small as possible - under 100-200 KB. This includes HTML, CSS, JavaScript, and any media files.

Frequency capping – You can choose a maximum number of times you want your ad displayed to a single person within 24 hours.

Priority – this is a system used to influence which ad gets shown to a viewer. It's not a strict order of appearance, but rather a way to assign weights to different ad creatives in your campaign.

What ad formats can I buy?

Popunder ads

Video Ads

Finances

Can I get a refund?

To request a refund please contact our support manager via live chat. Refund requests are subject to review and approval by Krackle Ads. We reserve the right to deny refund requests that do not meet the specified criteria or violate our policies. The first six (6) months from the initial deposit on our website will be considered as a trial period so you can ask for a refund of the balance remaining on the account if you are not satisfied with our website and have remained in compliance with our Terms and Conditions. For this period, transfer fees will not be deducted from the refund amount. Following the period of six (6) months or as soon as you make a second deposit on our website, it is understood that a refund will be issued provided that the minimum balance on the account is $250 (for WIRE transfers) or $50 for other payment methods. A fee of 10% will be deducted from the refund amount. If you are cancelled or terminated or blacklisted by us for violating Our Terms and Conditions, you are not entitled to a refund. To receive a refund, please contact our Live-chat support. Write the reason for the refund and the payment method. Based on the payment method you select, additional information might be requested prior to processing the refund.

Do you issue invoices?

What are my billing options? Do I have to prepay or can I post pay?

What is the minimum deposit?

General Questions

Minimum bids

Here you can find our minimum CPM rates:

RON traffic

Ad Format	Tier 1	Tier 2	Tier 3
Banner	$0.012	$0.008	$0.005
Video	$0.35	$0.15	$0.10
Popunder	$0.65	$0.27	$0.15
Slider	$0.15	$0.04	$0.017

Partner networks traffic

Ad Format	Tier 1	Tier 2	Tier 3
Banner	$0.01	$0.005	$0.002
Video	$0.25	$0.10	$0.05
Popunder	$0.36	$0.16	$0.05
Slider	$0.10	$0.03	$0.012

Tier GEOs

Tier-1 GEOs: the wealthiest countries and the most competitive GEOs (Northern and Western Europe, North America, Australia, etc.) Tier-2 GEOs: less competitive locations and lower average income per person (Eastern and Central Europe, Central Asia ,etc.) Tier-3 GEOs: developing countries and consumers with low purchasing power (South and East Asia, LatAm & Caribbean, Africa, etc.).

Why are my stats different?

Why is my CPC campaign not getting traffic?

Do you work with direct publishers or with SSP/DSP?

Do you work with fixed rates?

How much does the traffic cost?

Why is my campaign not getting traffic?